Keep Your Show Animals on Feed with Key

Jun 02, 2025


Joel Edge
Purina® Sales 
Specialist
 

Alleviate® is your secret to show ring success

One of the newest show animal products unveiled by Purina® is also one of the most valuable. It can help make your show animals healthier and more efficient.

Purina High Octane® Alleviate® is a feed supplement made for sheep, goats, pigs and cattle that are being shown competitively either at the county, state or national level. Alleviate is formulated to support optimal pH in the digestive system, protecting your animals from bloat and loose stools. It also helps them maintain level consumption of the feedstuffs. This product is very palatable and especially beneficial during stressful times.

Alleviate is very flexible and is recommended to be fed twice a day. In situations where animals need more, that can also be done and “fed as a snack” throughout the day. Alleviate has no added copper so it is safe for show lambs and works extremely well on livestock that are being hauled to shows and under a strict exercise regimen.

For more information on Alleviate, reach out to the Key Cooperative Feed Team:

Jim Hawkins | Lifestyle Feed Sales | 641-990-8964
Key Cooperative Gilbert Location | 515-232-6515
Joel Edge | Purina Sales Specialist | 319-331-3667

Read More News

Feb 02, 2026
Each stage of a sheep’s reproductive cycle calls for specific nutritional requirements to help them perform at their highest level. From gestation to lamb creep, Key Cooperative has products to best suit your flock. 
Feb 02, 2026
Securing diesel fuel at the right time and price remains one of the most important—and most challenging—financial decisions for Midwest farmers. This article breaks down the advantages and disadvantages of both approaches using current fuel trends and expert insights.
Feb 02, 2026
Despite a bearish January USDA report, strong export demand suggests corn may have already found a price floor. With Brazil’s safrinha crop facing weather risks, the cash market—not the report—could drive the next move higher.